We are in a continuing education graphic design course through MCAD, what a great opportunity to design something for 'real life'. I have selected to do a catalog cover as my final project.
I work at a catalog and internet company, so catalogs are part of what we do. But should we? Does anybody even look at them anymore?
Surprisingly, the answer is yes, people do look at them. For my company, 80% of our business comes through the website but that doesn't mean that the catalog only generates 20% of sales. In the recent years of economic downturn, we had mailed fewer catalogs and noticed a significant decrease in traffic... I'll let the numbers guys fill in the middle, but ultimately it was determined that people like to browse the catalogs they get in the mail, then go online to purchase.
Which brings us back to catalog covers. You have 3 seconds to persuade someone to open your catalog and look at your offering. So we not just talking good graphic design here - we're talking eye grabbing marketing.
I am still deciding between an End of Summer Sale catalog and a Holiday catalog cover...
Hi Kara,
ReplyDeleteIt's Sharon - from your online MCAD design class. I'm one of those who enjoy browsing the catalogs that arrive in the mail even though I rarely order from them. I always go online and order as it's much easier. But, many times I forget about a company and their website until I get that catalog,